Use the creative voice of your target consumer
to propel your thinking forward.
We all know meeting a consumer need, whether it be real or imagined, is what makes a new product or service a game-changing marketplace superstar. But what does your target audience really think and want to see on the shelves? Getting to that truth can be deceptively difficult.
NowVation’s SuperSumers are your co-creation partners, working alongside your team in imaginative ways. They easily generate next-level ideas that capture attention and resonate with your audience. No matter the subject or project objectives, they’ll spark and stretch your team’s thinking to uncover new territories.
SuperSumers are extremely creative and bright individuals who translate consumer truths into new product ideas, services, and positioning. They are naturally wired to see connections and use whole-brain thinking to generate one possibility after another.
And SuperSumers are not easily found. NowVation specifically recruits and trains our SuperSumers for the needs of each individual project - no cookie-cutter panels here! We’ve taught them the ins and outs of Fortitude thinking, consumer insights, and the building blocks of positioning so they are ready for any creative challenge.
Here’s a small sampling of the SuperSumers our clients have worked with:
Moms of toddlers through teens
Gen Zers
Foodies
Recently diagnosed diabetics
Stay-at-home Dads
Middle school boys and girls
Amateur athletes
Coffee lovers
How SuperSumers Differ from Focus Group Participants
Unlike focus group participants who are good at reacting to ideas, SuperSumers go beyond the “yes” and “no” answers to explore possibilities and stimulate your team’s thinking.
SuperSumers
Metaphorical thinkers
Generative
See world in shades of gray
Producers
Open to possibilities
Seek opportunities
Targeted and creatively trained
Become part of your team
Focus Group Participants
Literal thinkers
Reactionary
See world in black & white
Observers
Judgemental
Provide feedback
Targeted and untrained
Remain segregated