About NowVation

NowVation is based in New York City and has partnered with more than 50 Fortune 500 companies around the world to set a new pace of innovation. Our expertise is in Ideation and Corporate Training.

Ideation
NowVation believes that breakthrough ideas come from method and a little madness. We tailor ideation projects to our clients’ specific needs. Our honed process is flexible, agile and grounded in real insights from NowVation SuperSumers: actual consumers who are hand picked for creativity and trained in the building blocks of positioning for each project. By combining SuperSumers with our client teams to co-create, we are able to procure next level ideas that resonate with target consumers. We apply this formula to the front-end innovation of new products and services, creating new consumer insights, naming, brand positioning, BASES-ready concept development and qualitative.

Training
NowVation corporate training is for companies looking to inject innovation into their corporate culture or to harness the power of innovation to uncover new thinking. From executive leadership to sales teams, NowVation creates bespoke programs according to our clients' needs. 
 

Elton Hassall

  • NowVation Facilitator in Chief
  • Founded NowVation in 2009
  • Has trained more than 3,000 people to unlock their creativity and potential for innovation
  • Known for his high-energy facilitation style 
  • Studied Marketing and Philosophy at the University of St. Thomas in Minnesota
  • Obtained certifications from the Creative Problem Solving Institute for facilitating and the RIVA Institute for moderating
  • Elite-level triathlete
  • Has traveled to more than 50 countries
  • Grew up in South Africa
  • Lives with his family in Brooklyn

 

Michelle Johnston

  • NowVation Facilitator
  • More than 25 years of innovation/facilitation experience
  • Known for her optimistic facilitation style
  • Expert facilitator, concept writer and focus group moderator
  • Studied English and Psychology at Cornell University
  • Obtained certifications from the Creative Problem Solving Institute for facilitating and the RIVA Institute for moderating
  • Is a self-confessed Disney-phile
  • Lives in Orlando with her three teenage children

 

Nicole Olson

  • NowVation Strategic Advisor
  • Experienced founder and leader of disruptive businesses
  • Studied Business, Journalism and Investor Relations at University of St. Thomas and New York University
  • Completed a Half Ironman and halfway enjoyed it
  • Lives in Brooklyn with her family

 

Russ Schoen

  • NowVation Facilitator
  • More than 20 years of inspiring creativity and innovation
  • Known for his humor-infused approach to facilitation
  • Adjunct Professor at Buffalo State International Center for Studies in Creativity
  • Studied Psychology at Emory College and graduate level Creativity, Innovation and Change Leadership at Buffalo State University
  • Aikido practitioner!
  • Lives in Chicago

 

David Labno

  • NowVation Facilitator
  • More than 20 years of ideation and facilitation experience with roots in CPG
  • Known for his psychometric approach to facilitation
  • Studied at the University of St. Thomas and graduate level Creativity, Innovation and Change Leadership at Buffalo State University
  • Father of four!
  • Lives in Minneapolis

 

Leila Gheit

  • NowVation Idea Capturer
  • Has captured and polished thousands upon thousands of brilliant ideas during her more than 10 years of experience
  • Studied English at the College of William & Mary and graduate level International Affairs at the New School
  • Classically trained pianist since age 4
  • Lives in New Jersey 

 

Mike Werner

  • NowVation Visual Ideator and Concept Illustrator
  • More than 25 years of illustration and art direction experience
  • Known for illustrating concepts in real time during ideation sessions, watch the markers fly!
  • Studied at the Art Institute of Pittsburgh, The School of the Art Institute of Chicago and Northwestern University
  • Lives in Milwaukee 

 

Graham Burns

  • NowVation Media Creator
  • Over 10 years experience in video and photography production
  • Studied Film and digital media at University of Colorado, Boulder
  • Co-created the food/lifestyle blog The Brothers Buoy
  • Food obsessed
  • Lives in Brooklyn